ROLE: Copywriter

Xmas all year long.
It’s always hard to work on a xmas brief during the summer but I guess everyone in this industry knows what I’m talking about. The project was fun and at the same time cheesy AF, just the way I like it.

ROLE: Copywriter

The harmony is in the mix.
This is a typical example of how a boring brief can turn into something fun.
I personally keep thinking that these croissants are perfect only when you are stoned at 4 a.m. but I see how this would be difficult to communicate.