Nespresso – Federico Lommi

ROLE: Copywriter

Festive

New year, new french inspired coffee variations. This time we played with stereotypes of the french coture.
The result was a fun taste of Paris.

YEAR: 2017 AGENCY: McCann Milano CLIENT: Nespresso

YEAR: 2016 AGENCY:MCCANN MILAN
CLIENT: NESPRESSO

ROLE: Copywriter

Festive

To launch its new candy-inspired coffee variations (that just girls like) Nespresso asked McCann to create a fun music video in collaboration with artistic duo, Craig and Karl. Their unique style combined with our storytelling created the campaign Joy in every cup.

YEAR: 2016 AGENCY: McCann Milano CLIENT: Nespresso

YEAR: 2016 AGENCY:MCCANN MILAN
CLIENT: NESPRESSO

ROLE: Copywriter

Vertuo

Recently, Nespresso faced a big problem, the copyright licences to its capsules and machines had expired and guess what, Sherlock? New competitors had arrived. To face this HUGE problem, they launched a “revolutionary” new coffee system called Vertuo and asked McCann to communicate it though a TVC. From this, we came up with the campaign: Coffee Redefined.

Vertuo

Recently, Nespresso faced a big problem, the copyright licences to its capsules and machines had expired and guess what, Sherlock? New competitors had arrived. To face this HUGE problem, they launched a “revolutionary” new coffee system called Vertuo and asked McCann to communicate it though a TVC. From this, we came up with the campaign: Coffee Redefined.

YEAR: 2016 AGENCY: McCann Milano CLIENT: Nespresso

YEAR: 2016 AGENCY: MCCANN MILAN
CLIENT: NESPRESSO