This brief was given by Jason Xenopoulos CCO North America and CEO, NYC, VMLY&R

"Use social media as a weapon against itself.
One of the few ways to reach these screen-addicted kids is through the applications and platforms that have them enslaved.
The task is simple - use social media to make kids aware of the dangers of screen-addiction.
Convince and enable them to disconnect…"
I'm pretty proud of my creative answer.

COMPETITION: Young Glory           AWARD: Silver

COMPETITION: Young Glory  

Selected Works

PlayStationDigital activations


Sea Shepherds & BoseProduct Innovation

Off LineIntegrated

FietlyProduct Innovation

Genowingum ProjectDigital / OOH


BauliTVC Campaign

CalzedoniaTVC Campaign

VitusOnline Manifesto

RinascenteCreative Direction