OFF LINE

This brief was given by Jason Xenopoulos CCO North America and CEO, NYC, VMLY&R

"Use social media as a weapon against itself.
One of the few ways to reach these screen-addicted kids is through the applications and platforms that have them enslaved.
The task is simple - use social media to make kids aware of the dangers of screen-addiction.
Convince and enable them to disconnect…"
I'm pretty proud of my creative answer.